Scholen in de kunst wants to bring children and (young) adults in contact with art and culture. They provide courses, are active in the Dutch education and supports amateur art associations. They would like to sell more courses via the website and wants to be more known in the region of Amersfoort. Together with Scholen in de Kunst we make sure that online registrations runs smoothly, so that more visitors of the websites register for a course.
Scholen in de Kunst made use of an administration system that had a lot of restrictions. This had impact on the content creators of Scholen in de Kunst and on the website visitors aswell. It was difficult for the visitor to get through the register process, so they dropped without finishing. Content creators didn’t had any freedom in publishing the course offering, because the administration system at the time was very directive and dominant. To make the registration process more smoothly, we created an environment where course participants can register themselves. Through a middleware application, the administration system is no longer directly linked to the website, now the content editors have more freedom and the website is less vulnerable.
Because of the middleware application, the content editors have less restrictions while adding courses on the website. That gave them more freedom, it takes less time and ensures better communication with the visitors.
The register process was a big obstacle for the visitors. Now visitors can easily register themselves for a course in the my-environment. Because of the new registration process, Scholen in de Kunsts sells more courses.
Because Scholen in de Kunst now manage the middleware application themselves, the website has become less vulnerable. That’s because the changes in the system doesn’t affect the website anymore.
The middleware application is responsible for processing all data. It provides communication with extern systems and delivers through a smart technical solution data to the website.
Scholen in the Kunst wants to make more conversions via the website and be more known in het region of Amersfoort. The new website got a complete rebranding and has become more user-friendly with the goal of increasing conversion rates. To achieve the goals of Scholen in de Kunst, we mapped out the needs of the target group. Based on this, we established clear and measurable conversion paths.
Scholen in de Kunst wants to encourage customers to enroll in courses online as much as possible. When customers find a course at the website, they get referred to the my-environment. At the my-environment they can register for the course, this way the register process will be flawless.
‘’ True People lives up to it’s name: you are dealing with true people, who are genuinely interested in your organization and the goals you want to achieve. They think along, build sustainable solutions and often take an extra step. Whey are very pleased with our cooperation with True People!’’